Search Engine Optimisation is probably the most daunting thing that you will face when creating your website. The objective is to achieve a least a page one listing so that people can find your listing. The higher your listing is the more traffic will be driven to your website.
Simply submitting your website to various search engines will not achieve this. As part of your search engine optimisation strategy you will need to submit your website at the very least to the main search engines such as Google, Yahoo, and MSN.
Avoid SEO companies that guarantee you a number one listing. When you read the small print you will usually find that they and not you will decide what keyword or phrase they will use to achieve this listing.
Anyone can achieve a number one ranking on a unique business name but unless people already know about your website it is highly unlikely that they will type in your business name when searching. It is much more difficult to achieve a high ranking using generic keywords or phrases relative to your business. To this successfully takes time and patience on your part but the rewards can be great. Alternatively, you can pay large sums of money to an SEO company to do this for you, but as this website is all about how to set up your online business with the least amount of expenditure we will be concentrating on how to do the search engine optimisation yourself.
In the following list some of the actions will need you to edit the HTML code of your website. If you are unsure of how to do this then ask the person who built your website for you. If necessary you can do this yourself using ‘Notepad’.
Here is a short list of things you should be doing. Follow this link for more information on the use of keywords :
As well as things you should be doing there are also a number of things that you should not attempt as they could result in your website being blacklisted by the search engines: